Brand Management in a Multinational Company led by P&G
The Brand Management Course introduces students to the business reality of a multifunctional company using P&G as best-in-class example. Students are assigned to a multifunctional team and work on a plan to re-launch a brand and bring it to market leader position. Managers from marketing, finance, logistics and sales departments introduce students to their everyday business challenges and share expertise and tools necessary to successfully manage a brand.
The course is dedicated to students on 4th and 5th year from all majors.
ECTS points: 7,5
Apply HERE by January 15th, 2018.