Brand Management in a Multinational Company led by Procter & Gamble
The Brand Management Course introduces students to the business reality of a multifunctional company using P&G as best-in-class example. Students are assigned to a multifunctional team and work on a plan to re-launch a brand and bring it to market leader position. Managers from marketing, finance, logistics and sales departments introduce students to their everyday business challenges and share expertise and tools necessary to successfully manage a brand.
The course is dedicated to SGH students on 4th and 5th year from all majors.
ECTS points: 5,5
Apply HERE by January 15th
1. Application with an online questionnaire and online assessment test
2. Reasoning test (final date to fill in the tests – January 20th at Warsaw School of Economics)
Session 1: February 17th
Session 2: March 3rd
Session 3:March 17th
Session 4: April 14th Final Presentation